If youve ever wondered what a rat would feel like if it were to pick up a box of film, this film-shaped cooler bag will not help, because while the size is proportionate to the scenario, the concept of film is so far beyond the comprehension of a rat that the analogy cant hold. It would be like you transporting a hypercube collapsed into the third dimension, unaware that the tesseract extends into n dimensions beyond your perception. However, this cooler bag can be used to transport a couple of 6 packs, which will probably have you happily carrying on about this kind of stuff well into the evening, so whatever, close enough.